Kings Transportation Group

‘Pink Ride’ Comes to Daytona Beach: Yellow Cab Co. Gets Permission to ‘Go Pink’ for Breast Cancer Awareness

Stand up against breast cancer simply by sitting down—in a specially designated “pink” vehicle operated by Yellow Cab Co.

For the entire month of October, Yellow Cab Co. has two of its vehicles in a pink color, and will donate $1 from each fare toward “American Cancer Society’s “Making Strides Against Breast Cancer” in the fight against breast cancer. There is no additional cost to passengers, and drivers are not allowed to accept donations.

The fundraising efforts is part of the first-ever international “Pink Ride” effort spearheaded by the Taxicab, Limousine & Paratransit Association (TLPA) a global association of for-hire vehicle fleet owners representing 1,100 companies.

“Every time a passenger rides in our pink car, from October 1 through October 31, we’ll automatically donate $1 to the fight against breast cancer,” company owner Charles “Dale” King says. At the end of the month, King will announce how much was raised and will present a check in that amount to the American Cancer Society’s “Making Strides Against Breast Cancer local branch.

“Every one of us has a story about someone we know with breast cancer,” King says. “Yes, we hope to raise money. But I also hope that people see these vehicles and are spurred on to do something on their own, whether that be doing their own fundraiser, helping out a friend with breast cancer, or maybe even just making sure they or a loved one get themselves screened.”

Hundreds of taxicabs, limousines and paratransit vehicles from North America, Europe and as far away as Australia, will participate in the “Pink Ride” effort initiated by TLPA, the world’s largest and oldest professional association of for hire vehicle fleet operators.

“Our members represent 100,000 vehicles on the road today, so we already have a tremendous presence and visibility out there in the public, all across America and, in fact, around the world,” said TLPA CEO Alfred LaGasse. “We’re encouraging our members to harness that visibility to try to make a difference. This is our first year of doing this in our almost 100-year history. We hope for a lot of participation among our members.”

Established in 1917, the Taxicab, Limousine & Paratransit Association (TLPA) is a non-profit trade association of and for the private passenger transportation industry. Its extensive membership spans the globe to include 1,100 taxicab companies, executive sedan and limousine services, airport shuttle fleets, non-emergency medical transportation companies, and paratransit services.

 

 

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"I have been using Yellow Cab for quite some time now and find them very reliable...I would definitely recommend them."

–Posted by psingh879 on 02/19/2010



"I wanted to let you know that Shirley the driver of cab 18 is awesome. I left my wallet in her cab after reaching my destination; she called me and brought it to my work later in the day. She saved me a great deal of grief of having to cancel and get new licenses and credit cards. THANK YOU Shirley!"

–Posted by OhioTraveler on 06/30/2010



"On Friday last week I flew into Daytona Airport. This was the first time I was traveling alone in many years. I was waiting in the airport until I saw a clean cut (non smoking)taxi driver in a car that looked safe and clean. I was greeted by Alfred Turbide. He was so very kind. His car was clean, he was pleasant and we had a nice conversation on the way to my hotel. Upon dropping me off he arranged to pick me up EARLY on Tuesday morning for my flight out. It was nice to not have to worry about making that arrangement later. He was on time, called me up as he arrived (I was on was on my way to lobby) Again he was very pleasant and he and the car were clean. I am super busy in life, as we all are, but he impressed me so much I wanted to be sure to let you know he represents your company quite well. I will keep his card and call him in the future should I travel to that area again! KUDOS for a job well done, Mr. Turbide and Yellow Cab Co.!"

–From Karrie on June 12, 2013


 

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